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Our Story

Every year, thousands of tons of rubber tubes from tires are disposed of as waste. This material is not degradable and would be energy-intensive to recycle. If burned, it produces highly toxic gases that pollute the environment even further. Reusing this material smartly can have a substantial impact on the environment.

VEA™ was born from a conscious purpose to contribute in preserving the environment. Being Fashionably Responsible, we are in the business of upcycling inner tire rubber tubes into fashionable, handmade rubber bags, purses, wallets, belts and accessories. lately expanding our product range by developing a home deco line. All our products are designed by talented fashion and Interior designers, handcrafted by our skilled tailors, with the collaboration of Société Saint Vincent de Paul – Liban for our side work. The rubber used in our product comes from used bicycle, motorbike, car and truck inner tire tubes.

The social aim of our work is to build and develop awareness about up-cycling in our society. Up-cycling initiatives like this one will help us leave this planet in a better shape for generations to come.

in its early stages of 2014, therefore thanking:

VEA™ was a project made possible with the generous support of the American people through the United States Agency for International Development (USAID).

Renowned media personality Paula Yacoubian, now a member of the Lebanese Parliament, who strongly advocates environmental causes and was catalyst in the VEA™ project. Paula played a major role in the launch of VEA™ brand.

Solidere, offered us a unique chance to have our own VEA™ popup store at Beirut Souks, all from our start till 2016, hence giving the brand and the cause more exposure and a better reach.