Our Story

Every year, thousands of tons of rubber tubes from tires are disposed of as waste. This material is not degradable and would be energy-intensive to recycle. If burned, it produces highly toxic gases that pollute the environment even further. Reusing this material smartly can have a substantial impact on the environment.

VEA™ was born from a conscious purpose to contribute in preserving the environment. Being Fashionably Responsible, we are in the business of upcycling inner tire rubber tubes into fashionable, handmade rubber bags, purses, wallets, belts and accessories. All our products are designed by talented Lebanese fashion designers and handcrafted by our skilled tailors, with the collaboration of Société Saint Vincent de Paul – Liban for our side work. The rubber used in our product comes from used bicycle, motorbike, car and truck inner tire tubes.

As we grow in the local and regional markets, we plan to expand our product range by developing a home deco line of accessories.

The social aim of our work is to build and develop awareness about up-cycling in our society. Up-cycling initiatives like this one will help us leave this planet in a better shape for generations to come.

VEA™ is a project made possible with the generous support of the American people through the United States Agency for International Development (USAID).

It has also received support from key partners:

  • Renowned media personality Paula Yacoubian, who strongly advocates environmental causes and is a catalyst in the VEA™ project. Paula played a major role in the launch of VEA™ brand, and has her own “Paula by VEA™” line within our collections.
  • Solidere, who offered us a unique chance to have our own VEA™ popup store at Beirut Souks, hence giving the brand and the cause more exposure and a better reach.